WWE Launches New Mobile Platform
World Wrestling Entertainment and Volantis today announced a new, multi-year, strategic partnership to help launch a new WWE mobile portal worldwide, supported by Volantis' Mobile Content Framework and Storefront solutions.
WWE is set to launch a slate of original mobile specific content later this spring, including programs and services that feature dedicated, exclusive video content and other one-of-a-kind material. It introduced its first offering, WWE Mobile Alert, an exclusive SMS subscription package, in March.
The demand for WWE content outside of its popular television programming has been growing, particularly online. WWE has seen monthly unique visitors to WWE.com increase to more than 13.6 million in February 2006, an increase of 92 percent from the prior year, as it has made its website more news oriented.
WWE is set to launch a slate of original mobile specific content later this spring, including programs and services that feature dedicated, exclusive video content and other one-of-a-kind material. It introduced its first offering, WWE Mobile Alert, an exclusive SMS subscription package, in March.
The demand for WWE content outside of its popular television programming has been growing, particularly online. WWE has seen monthly unique visitors to WWE.com increase to more than 13.6 million in February 2006, an increase of 92 percent from the prior year, as it has made its website more news oriented.
posted at 8:12 am
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