New MVNO exclusively for students in the UK
Dot, a new mobile service developed exclusively for students, launched recently.
The service which will launch across 90 pre-selected Universities throughout September has been specifically tailored to the student market; offering transparent pricing structures and fantastic value for money.
Dot has been designed to be as user friendly as possible. Subscribers can manage their accounts online and for service enquiries of any sort there's a direct line straight to the customer services team.
The dot service offers students a bundle of 'units' instead of bundles of minutes or texts. Users simply choose a phone, the contract length and their monthly bundle, which can be as low as £20. Dot customers also get free usage alerts, avoiding the pitfall of an unexpected bill.
More innovative still, dot will have an advice and sales crew on each of the 90 campus sites that have been selected for the initial launch. The service is available exclusively to students online and on campus via a dedicated team of student Sales Managers and representatives that have been recruited directly from the local student populations.
The dot service runs on the Vodafone network. Dot has chosen to partner with Vodafone because of their superior network coverage and innovative services, including Vodafone Live!
The launch of dot is being supported by a full campus marketing campaign. Initiatives include the sponsorship of club-nights, television advertising booked on SUBtv (the network of plasma screens in 92 students unions), posters, print and online activity. A PR campaign targeting both student and national press will support this activity.
The service which will launch across 90 pre-selected Universities throughout September has been specifically tailored to the student market; offering transparent pricing structures and fantastic value for money.
Dot has been designed to be as user friendly as possible. Subscribers can manage their accounts online and for service enquiries of any sort there's a direct line straight to the customer services team.
The dot service offers students a bundle of 'units' instead of bundles of minutes or texts. Users simply choose a phone, the contract length and their monthly bundle, which can be as low as £20. Dot customers also get free usage alerts, avoiding the pitfall of an unexpected bill.
More innovative still, dot will have an advice and sales crew on each of the 90 campus sites that have been selected for the initial launch. The service is available exclusively to students online and on campus via a dedicated team of student Sales Managers and representatives that have been recruited directly from the local student populations.
The dot service runs on the Vodafone network. Dot has chosen to partner with Vodafone because of their superior network coverage and innovative services, including Vodafone Live!
The launch of dot is being supported by a full campus marketing campaign. Initiatives include the sponsorship of club-nights, television advertising booked on SUBtv (the network of plasma screens in 92 students unions), posters, print and online activity. A PR campaign targeting both student and national press will support this activity.
posted at 10:50 pm
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